BRAND PRESENTATION
ATAY NTA DART
Made for every moment.
Personal brand identity & packaging
Tea & hospitality
THE IDEA
Culture, carried into the everyday.
A personal tea-brand identity inspired by Moroccan and Amazigh culture. ATAY NTA DART brings a multilingual signature to the everyday ritual of tea, from the cup in your hand to the place that welcomes you.
VISUAL DIRECTION
A symmetrical emblem combines Amazigh-inspired geometry with a floral crown. The name appears in Latin, Arabic and Tifinagh scripts, while olive green, warm gold and white connect the identity across physical and digital applications.
- Designer
- Youssef Aamir / NDIDART
- Contribution
- Personal project — brand identity, packaging and application design.
- Project type
- Personal project
EXPLORE THE SYSTEM / 06 CHAPTERS
Inside the project.
Start anywhere.
Every detail is connected.
THE IDENTITY
Three scripts. One signature.
The central emblem anchors a stacked signature in Latin, Arabic and Tifinagh. Repeated angles, a balanced silhouette and a floral crown connect the mark to the project’s cultural inspiration.
VISUAL SYSTEM
Olive green, warm gold, white.
Olive green grounds the identity; gold brings emphasis to the emblem. White gives the signature space, while a reversed mark carries the same character onto darker surfaces. These boards bring the palette, imagery and applications together.
THE TEA RITUAL
An identity held in the hand.
Takeaway cups and a ceramic mug explore the signature at everyday scale. The light and dark versions keep the brand recognisable across different surfaces. These are presentation mockups.
TAKEAWAY + MERCH
Carry the brand with you.
A two-cup carrier and a fabric tote extend the identity beyond the counter. The emblem and olive-green accents give both applications a clear connection to the cups and the wider visual system.
SPACE + SCREEN
Recognisable at every scale.
The storefront study gives the full multilingual signature room to stand out. Digital studies explore the logo on a phone screen and in compact icon formats. These applications show the proposed identity in context.
COMMUNICATION
A consistent everyday presence.
A social profile and a calendar carry the same olive-green surfaces, white space and central signature into communication materials.
LET’S WORK TOGETHER
Your next idea.Let’s give it form.