BRAND PRESENTATION
MARJAD
Moroccan craft, in every detail.
Brand identity & social design
Home décor & craft
THE IDEA
Moroccan craft, in every detail.
A visual identity for a Moroccan home décor brand, bringing together an ornamental rosette, an architectural serif wordmark and a warm colour palette. The system extends across horizontal, stacked and vertical signatures, an icon mark and a coordinated Instagram presence.
VISUAL DIRECTION
Arch-shaped details in the lettering echo the decorative geometry of the rosette. Gold, terracotta and cream give the identity its warm character, while distinct highlight icons organise the brand’s social content around collections, decoration and practical customer information.
- Designer
- Youssef Aamir / NDIDART
- Contribution
- Wordmark, logo lockups, icon mark, colour palette, Instagram profile image and highlight covers.
EXPLORE THE SYSTEM / 08 CHAPTERS
Inside the project.
Start anywhere.
Every detail is connected.
PRIMARY SIGNATURE
Ornament meets lettering.
A golden rosette sits beside the terracotta MARJAD wordmark. Fine serif strokes, arch-shaped details inside the A letters and a small star within the R connect the signature to Moroccan architecture and decorative craft.
LOGO FAMILY
One identity. Different compositions.
The two-line wordmark brings the lettering into a compact format. A vertical lockup places the rosette above the full name, retaining the same colours and architectural details across both arrangements.
ICON + PROFILE
Recognisable at a smaller scale.
The ornamental rosette works independently from the name. The profile image places the gold symbol on a terracotta field, carrying the identity into a compact social format.
COLOUR PALETTE
Warmth, with a clear foundation.
Gold, terracotta and cream establish the warm visual direction. White and black complete the supplied palette with neutral options for contrast and everyday applications.
Select a colour to copy its HEX code.
INSTAGRAM HIGHLIGHTS
Six clear entry points.
A coordinated set of icons introduces new arrivals, collections, decoration, ordering, delivery and customer reviews. Dark silhouettes and warm orange accents sit on light backgrounds, giving each highlight a distinct subject within the same visual family.
SIGNAGE MOCKUP
A signature shaped by its setting.
This presentation mockup explores the gold rosette and terracotta lettering as dimensional signage on pale wood. Warm plaster and natural light connect the identity to the materials and spaces of Moroccan home décor.
PACKAGING MOCKUP
A clear signature, in a tactile setting.
A front-facing cream bag presents the vertical signature with the gold rosette above the terracotta wordmark. A separate gift box carries the icon, while pale stone and a curved backdrop give this presentation mockup a quiet, sculptural setting.
STATIONERY MOCKUP
A small format, with character.
The stationery study pairs a cream card with the full wordmark and a terracotta reverse carrying the gold icon. Textured paper and generous space around the marks give the identity a quiet, tactile presence.
LET’S WORK TOGETHER
Your next idea.Let’s give it form.