BRAND PRESENTATION
NDIDART
Art has no fixed form.
Personal identity & visual exploration
Personal practice
THE IDEA
A fluid identity for an open practice.
The visual identity behind my personal creative practice: a fluid wordmark, an N symbol and an electric-blue visual world.
VISUAL DIRECTION
The fluid lettering gives the identity an experimental character. A limited palette of electric blue, deep blue, charcoal and white connects the mark to its applications.
- Designer
- Youssef Aamir / NDIDART
- Contribution
- Personal brand identity and visual direction.
- Project type
- Personal project
EXPLORE THE SYSTEM / 02 CHAPTERS
Inside the project.
Start anywhere.
Every detail is connected.
WORDMARK + SYMBOL
The same energy, at two scales.
The expressive wordmark leads the identity. The N symbol brings the same fluid movement into a compact format.
VISUAL LANGUAGE
A recognisable blue world.
Blue surfaces, fluid forms and Inter typography form the supporting system. The board presents identity applications as visual studies.
LET’S WORK TOGETHER
Your next idea.Let’s give it form.