BRAND PRESENTATION
Mediast Creative
A creative voice. A shared DNA.
Sub-brand identity exploration
Creative services
THE IDEA
A new voice within a familiar name.
An identity exploration for Mediast’s creative branch, combining the parent brand’s familiar name and red dot with an expressive blue signature.
VISUAL DIRECTION
The system develops from four connected elements: the primary lockup, the Creative lettering, a compact monogram and a repeating motif. Black and red maintain the link to Mediast; the blue gradient gives this direction its own character.
- Designer
- Youssef Aamir / NDIDART
- Contribution
- Sub-brand identity exploration, lettering, monogram and graphic system.
- Project type
- Concept exploration
EXPLORE THE SYSTEM / 05 CHAPTERS
Inside the project.
Start anywhere.
Every detail is connected.
PARENT + SUB-BRAND
A shared name. An expressive addition.
The black Mediast wordmark and red dot retain the connection to the parent brand. The handwritten Creative signature introduces a more expressive voice, with a gradient moving from deep blue to bright blue.
LETTERING + MONOGRAM
The same gesture, at two scales.
The Creative lettering defines the direction through connected strokes and open loops. A compact monogram draws on its opening gesture, keeping the same movement and blue gradient in a smaller form.
GRAPHIC MOTIF
One mark becomes a rhythm.
The monogram repeats in staggered rows, forming a continuous blue-and-white pattern. The motif extends the identity beyond the full logo while retaining the same shapes and colour treatment.
STATIONERY MOCKUP
The identity, in print.
A presentation mockup brings the primary logo, monogram and motif together across a folder, business cards and patterned tissue. White paper leaves space for the black, red and blue marks to stand out.
STUDIO SIGNAGE MOCKUP
A presence in the studio.
A second presentation mockup explores the primary lockup as dimensional signage on a light studio wall. The scale and shallow shadows show how the two-part signature could work in a physical space.
LET’S WORK TOGETHER
Your next idea.Let’s give it form.