PROJECT PRESENTATION
O’BAR’FUM
A scent. A place. A story.
Social media design & reel covers
Fragrance retail
THE IDEA
One visual language. Different stories.
Social media posts and Instagram Reel covers for O’BAR’FUM, bringing together community celebrations, store information, retail locations and conversations about fragrance. The contribution focuses on graphic design within the brand’s existing visual identity.
VISUAL DIRECTION
Black and gold connect the collection, from dimensional lettering and celebratory light effects to quieter information layouts. Storefronts and portraits give each Reel its context, while bold Darija headlines bring the subject into focus.
- Designer
- Youssef Aamir / NDIDART
- Contribution
- Social media graphic design and Instagram Reel covers, using the existing brand identity.
EXPLORE THE SYSTEM / 06 CHAPTERS
Inside the project.
Start anywhere.
Every detail is connected.
SOCIAL POSTS / COMMUNITY
A moment to celebrate.
Two milestone posts put 100K at the centre of the composition. Gold lettering, confetti and light effects create a celebratory setting, with platform symbols distinguishing the Instagram and TikTok versions.
SOCIAL POSTS / STORE INFORMATION
The same announcement, in two languages.
Arabic and French versions of the summer-hours announcement share a framed layout, dark texture and gold details. The opening days and hours sit in distinct blocks, keeping practical information at the centre of the design.
REEL COVERS / LOCATIONS
A recognisable presence in every city.
Storefront imagery anchors the covers for Casablanca–Maârif, Rabat and Mohammedia. Large place names, warm light and dimensional gold lettering connect three locations through the same visual treatment.
REEL COVERS / FRAGRANCE STORIES
Let the conversation lead.
In-store portraits bring people into the fragrance story. Short Darija questions and a seasonal headline introduce each topic, with gold emphasis and white supporting text keeping the covers visually connected.
REEL COVER / PROMOTION
Make the offer the opening line.
The promotional cover pairs an in-store portrait with a prominent discount headline. The dark setting, gold type and simple hierarchy give the offer a clear place above the subject.
REEL COVER / INTERVIEW
A question that opens the story.
A studio portrait and microphone establish the interview setting. The Darija headline asks about the hardest challenge at the beginning, using warm gold to emphasise the central phrase against the dark background.
LET’S WORK TOGETHER
Your next idea.Let’s give it form.